For a brand selling objects made entirely from scratch, by hand, one-by-one, we could not be satisfied simply selecting readymade typefaces. We set out to honor the formal qualities and design sensibilities of the Craig Proper Catalog in every application, and custom typography was the way to do just that. The CP Monogram is a ligature derived from Craig Serif typeface, that also forms a tree: bringing the brand's purpose squarely into the mark.